You don’t need to be a business expert to know that online user tracking in webshops has reshaped modern commerce. We take a look at Protein Shakes B.V. and discover how process mining combines website tracking and order data to optimise the webshop.
Tag Archive for: marketing
The vast amounts of data organisations collect is not used to its full potential. Marketing analytics turn out to be difficult, even though the value has been proven. In the journey towards a data driven marketing department, Apolix helped 100%Driven to build a predictive model with machine learning.